The overflow menu lets you hide these particular recipe ideas or have them not show at all, while there’s a link to “Customize cards” that can also be accessed from “Customize Chrome” FAB at the bottom-right corner.
You can see your data, delete it, and change your settings at. You’re seeing this item based on your previous activity using Google services. Suggested search terms are listed underneath that. One example is for “Recipe ideas,” with Google listing three links complete with cover images, article name, and the site in question. These cards appear at the very bottom of the New Tab Page on Chrome for desktop after the company logo/Doodle, search bar/URL field, and frequently visited sites. Another, which is seeing a wider launch now, helps “pick up where you left off” by surfacing cards in Chrome’s New Tab Page.
Back in November, Google announced a suite for new features for Chrome, from performance improvements to tab search and address bar actions.